In 2005 Sophia Amoruso started an online fashion store through eBay. This grew, and quickly became a full-blown online store more wildly known as Nasty Gal. It’s success was unsurpassed earning its spot in 2012 as one of the fastest growing retail stores ever. During this time, Amoruso was also publishing a memoir aptly titled “#girlboss.” The rise in success continued to build when Netflix picked up the show in 2017.
For most young entrepreneurs, this sort of extreme and very public “failure” might make them call it quits. But that wasn’t the case for Amoruso. She knew that there was value to be had from every mistake that was made with Nasty Gal. She also knew that no other female at her level professionally has blown it the way she was currently blowing it. She had no one to relate to or share in this experience with, which is what drove her to create the Girlboss people know today.
Girlboss knows their audience, because they are their audience.– Written By Marissa
Girlboss is a media platform consisting of website, Instagram, Twitter, Podcast, and more run by and specifically for entrepreneurial or other likeminded driven women. Stories about money, interviewing styles, how to dress for work, wellness tips and trends are all shared across this platform. Their Instagram boasts a mix of inspirational and funny quotes from women (fictional and real) such as Carrie Bradshaw and Paris Hilton. It’s informative, it’s digestible, and most importantly it’s relatable.
Sophia Amoruso was able to wrap all of this up into one pretty pink package due to the horrible failure she had to deal with before all of this. She has risen back up, bigger, better, and smarter than ever. In an interview with Money Amoruso shares, “I don’t want to be the poster child for failure, but a lot of people want to know how I got back up […] Because regardless of the scale of what you’re doing or how public you are, you need to know that it’s an incredibly normal thing. It doesn’t mean that you need to go hide; it means that you learn and do better.”
She’s created a platform for women and girls to share their inspiration, their success and their failures, and connect, grow, and learn from one another. Girlboss knows their audience, because they are their audience.